How can we show that $$0\log \cfrac{0}{0}=0 ?$$
PS. Not homework. This is taken as a convention in the book Elements of Information Theory by Cover. And the books claims it's by continuity (Page 31). It is used in other places in the book too.

and Page 19

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Let $x_n=y_n=1/n$ and $z_n=\mathrm e^{-n^2}$, then $$ x_n\log(y_n/z_n)\to+\infty\quad\text{and}\quad x_n\log(z_n/y_n)\to-\infty, $$ Since $(x_n,y_n,z_n)\to(0,0,0)$ and $(x_n,z_n,y_n)\to(0,0,0)$, this "implies" that $$ 0\log(0/0)=+\infty\quad\text{and}\quad 0\log(0/0)=-\infty. $$ Edit: (addressing some concerns raised by the revised version of the question and some exchanges in the comments) For every positive $x$ and $y$, define $h(x,y)=x\log(x/y)$. Then $h$ has limits on the axes $[x=0,y\gt0]$ and $[x\gt0,y=0]$ since, for every $x\gt0$, $\lim\limits_{y\to0}h(x,y)=+\infty$, and, for every $y\gt0$, $\lim\limits_{x\to0}h(x,y)=0$. But $h$ has no limit at $(0,0)$.
To see this, note that $(x,\mathrm e^{-1/x^2})\to(0,0)$ and $h(x,\mathrm e^{-1/x^2})\to+\infty$ when $x\to0$ and that $(x,x)\to(0,0)$ and $h(x,x)\to0$ when $x\to0$. Likewise, for every positive $c$, $(x,\mathrm e^{-c/x})\to(0,0)$ and $h(x,\mathrm e^{-c/x})\to c$ when $x\to0$.
To sum up, $x\log(x/y)$ could be assigned any value in $[0,+\infty]$ at $(x,y)=(0,0)$. Hence, somewhat more wisely, $x\log(x/y)$ should be assigned no value at $(x,y)=(0,0)$.