I have a question regarding something on the Bott-Tu's book "Differential Forms in Algebraic Topology". At page 109, near the end, there is the following example:

I don't manage to understand why the restriction $\rho_V^U$ is the identity. Furthermore, I have another edition of the same book, in which the last three lines are changed into:
"...if $V \subseteq U$ is an inclusion of contractible open sets, then $\rho_V^U$ is an isomorphism"
Please, someone could explain me what is the right version and why?
Thank you in advance.
I was going to write a comment: What Thomas Rot said plus "the pullback along the inclusion $V\times F\to U\times F$ commutes with the Künneth-isomorphism". This however deserves some explanations.
Note that
Thus, we can reduce the problem to the case where $\pi$ is the projection $U\times F\to U$.
(I don't know what kind of cohomology you want to use; I've read De Rham somewhere, that's fine. I'm not going to use it explicitly anyway, but let's say we have coefficients in a field if you want to use something like singular cohomology instead.)
Now finally we can see that pull back is in fact an isomorphism. From the projections $U\times F \to U$ and $U\times F\to F$, we get homomorphisms $H^*(U)\to H^*(U\times F)$ and $ H^*(F)\to H^*(U\times F)$ respectively (and likewise for $V$). Using these, for each $k,l$ with $n = k+l$ we get a homomorphism $H^k(U)\otimes H^l(F)\to H^n(U\times F)$ and likewise for $V$ and it is easy to see that these maps make the diagram $$\require{AMScd} \begin{CD} H^k(V)\otimes H^l(F) @>>{i^*\otimes \mathrm{id}}> H^k(U)\otimes H^l(F)\\ @VVV @VVV \\ H^n(V\times F) @>{j^*}>> H^n(U\times F) \end{CD} $$ commute, where $i$ and $j$ are the canonical inclusions. By our second note, the above horizontal map is an isomorphism, and so is the sum of all of them, $$\bigoplus_{k+l = n}H^k(V)\otimes H^l(F) \to \bigoplus_{k+l = n}H^k(U)\otimes H^l(F).$$ (On both sides, all but one of the summands is trivial, where the non-trivial ones are $H^0(V)\otimes H^n(F)\cong H^n(F)\cong H^0(U)\otimes H^n(F)$.) To the very end, by the Künneth theorem, the vertical homomorphisms in the commutative diagram $$\require{AMScd} \begin{CD} \bigoplus_{k+l = n}H^k(V)\otimes H^l(F) @>{}>> \bigoplus_{k+l = n}H^k(U)\otimes H^l(F)\\ @VVV @VVV \\ H^n(V\times F) @>{}>> H^n(U\times F) \end{CD} $$ are also isomorphisms. Hence so is the bottom map and this is what we wanted to prove.