Bidding problem

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From Peter Winkler's 'Mathematical puzzles'

You can make a bid on a widget whose value to the owner, as far as you know, is uniformly randomly distributed between 0 and 100 dollars.

However its value to you is 80% greater than its value to the owner.

If you offer the same or more than the widget is worth to the owner S/he will sell.

How much should you bid?

I do not understand the answer:

Do not bid at all.

If you bid $x$ than the value to the owner given that S/he sells will be $ x/2$ and therefore the value to you $1.8 * x/2 = 0.9x < x$

Why the $x/2$ ?

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If a random variable $Y$ is a priori uniformly distributed in $[0,100]$, and you learn later that its value is in fact $\leq x$, then conditioned on this additional information it is uniformly distributed in $[0,x]$. It follows that the conditional expectation of $Y$ then is ${x\over2}$.