In a paper I am reading, there is a step that seems to come from the following inequality: $$(1+x)^\alpha \le 1+2^\alpha x,$$ where $0<x<1$. (Also, $3\le \alpha \le 9/2$ in the context of the paper, but the above probably holds for more general $\alpha$, say, $\alpha\ge 1$.) It is stated with no explanation, and I feel that there is a slick solution, but I am unable to prove it without calculus.
I was unsuccessful with the binomial expansion due to the generalized binomial coefficients.
I tried a calculus approach that assumes $0<x<1$ and $\alpha \ge 1$, and I think I was successful. Consider $f(x):=1+2^\alpha x - (1+x)^\alpha$, and note that $f(0)=0$ and $f(1)=1$. Then, $$f'(x)=2^\alpha-\alpha(1+x)^{\alpha-1}.$$ Since $f'(0)=2^\alpha-\alpha>0$, we know $f$ is increasing at $0$. If we find zero or one critical point in $[0,1]$, we are finished.
Setting $f'(x^*)=0$ gives \begin{align*} 2^\alpha &= \alpha(1+x^*)^{\alpha-1}\\ x^* &=\left(\frac{2^\alpha}{\alpha}\right)^{1/(\alpha-1)}-1 \ge 0\\ \end{align*} (because $2^\alpha>\alpha$), so we have one critical point in the positive reals, and we are finished.
I'm a little uncertain about these last few steps involving the critical point; is it correct?
Question: Is there an easier way to prove the inequality, and does it hold for more general $x$ and $\alpha$?
Here's a simple convexity argument. Let $g(x)=(1+x)^\alpha$, and note that $\alpha>1$ implies $g''(x)=\alpha(\alpha-1)(1+x)^{\alpha-2}>0$ for $0<x<1$; so $g(x)$ is concave up. In that case $gf(x)$ will be bounded above on the interval $[0,1]$ by $g(0)(1-x)+x g(1)$, i.e. the line segment connecting the endpoints of $g(x)$ on this interval. Since $g(0)=1$ and $g(1)=2^\alpha+1$, one has $g(0<x<1) \leq 1+(2^\alpha-1)x$. Note that this is a stronger bound than the one stated since $2^\alpha-1<2^\alpha$.