Calculate "forward" percentage

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Ok, now I just made that concept up and I will try to explain what I need in a second, note that it might have a different name but I cant seem to find what I need on the internet.

I am trying to set up some prices for a product. Here is what i have:

Cost Wholesale price Retail Price $10 $15 ?

Now here is the problem, I want to set the retail price such as that when I do a 30% discount I get the wholesale price I have set up.

It seems pretty simple to do if I know the retail price and not the whole sale because I can use this formula: tax = (price * percentage) / (1 + percentage).

With that formula I can calculate the wholesale price from my Retail price but I want to do it the other way around...

How can I (based on my wholesale price) calculate forward to get my retail price such as that i can do a 30% discount and get the wholesale price that i set up?

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Your whole sale price is 70% of the retail price. You can just divide your wholesale price price by 7 and multiply it by 10.