From Stein/Shakarchi's Complex Analysis page 232:
...We consider for $z\in \mathbb{H}$, $$f(z)=\int_0^z \frac{d\zeta}{(1-\zeta^2)^{1/2}},$$ where the integral is taken from $0$ to $z$ along any path in the closed upper half-plane. We choose the branch for $(1-\zeta^2)^{1/2}$ that makes it holomorphic in the upper half-plane and positive when $-1<\zeta<1$. As a result, $$(1-\zeta^2)^{-1/2}=i(\zeta^2-1)^{-1/2}\quad \text{when }\zeta>1.$$
I'm a little confused on the branch they're choosing. Do they mean that the we cut along $\mathbb{R}\setminus [-1,1]$? But then $(\zeta^2-1)^{-1/2}$ is undefined for $\zeta>1$...
A good way to think about powers is through the logarithm $$ (1-\zeta^{2})^{1/2} = e^{\frac{1}{2}\log(1-\zeta^{2})}. $$ Wherever the logarithm is holomorphic, so is $(1-\zeta^{2})^{-1/2}$. Wherever the logarithm is real, the square root is real and positive. Logarithm of $f(z)=(1-z^{2})$ is done using an integral of $f'(z)/f(z)$. In this case, $$ \log(1-\zeta^{2})=\int_{0}^{\zeta}\frac{-2z}{1-z^{2}}\,dz. $$ The only trick in designing the logarithm is to restrict the domain so that you cannot circle a point where there is a non-zero residue. So the definition of the above works just fine, so long as you choose any path from 0 to $\zeta$ along a path which does cross the real axis on $(-\infty,-1]$ or on $[1,\infty)$. That's how branch cuts are handled. Branch cuts can be along just about any curve you like, chosen to make sure you cannot circle the places where the integrand has non-zero residues. Then $$ (1-\zeta^{2})^{1/2} = \exp\left\{-\frac{1}{2}\int_{0}^{\zeta}\frac{2z}{1-z^{2}}dz\right\}=\exp\left\{\frac{1}{2}\int_{0}^{\zeta}\frac{1}{z-1}+\frac{1}{z+1}\,dz\right\}. $$ You can see that this function is positive and real on the real axis $(-1,1)$ because the integral reduces to one on the real line where the integrand is real. Furthermore, function is discontinuous across the real axis on $(-\infty,1]$ by a multiplicative constant equal to $\exp\{\frac{1}{2}(-2\pi i)\}=-1$ because of the residue of $\frac{1}{1+z}$ at $z=-1$.