Compute the limit $\lim_{x\to 0} \frac{3^x+2^x-2}{4^x+2^x-2}$
Here is what I have done so far: \begin{align} \lim_{x\to 0} \frac{3^x+2^x-2}{4^x+2^x-2} &= \lim_{x\to 0} \left(\frac{3^x-1}{4^x+2^x-2}+\frac{2^x-1}{4^x+2^x-2}\right)\\ &=\lim_{x\to 0} \left(\frac{3^x-1}{x}\frac{x}{4^x+2^x-2}+\frac{2^x-1}{x}\frac{x}{4^x+2^x-2}\right)\\ &=\ln 3\lim_{x\to 0} \frac{x}{4^x+2^x-2}+\ln 2\lim_{x\to 0} \frac{x}{4^x+2^x-2} \end{align}
Note that by standard limits since
$$\frac{a^x-1}{x}\to \log a$$
we have that
$$\frac{3^x+2^x-2}{4^x+2^x-2}=\frac{\frac{3^x-1}x+\frac{2^x-1}x}{\frac{4^x-1}x+\frac{2^x-1}x}\to\frac{\log 3+\log2}{\log 4+\log 2}=\frac{\log 6}{\log 8}$$