The group $SU(2)$ acts on $\mathbb{C}^2$. Hence, it has a representation on the space of all functions on $\mathbb{C}^2$. In particular, let $V_k$ be the space of homogeneous polynomials of degree $k$. We have
$$ V_k = span \{ z_1^ k , z_1^{k-1} z_2, \ldots, z_2^k \} . $$
If $A$ is any invertible $2\times 2 $ matrix and if $f\in V_k $ then clearly $\rho(A) f = f (A^{-1} \cdot )$ is again a homogeneous polynomial of degree $k$. We thus have a representation of $SU(2)$ on $V_k$.
It is then straightforward to construct the $(k+1)\times (k+1)$ representative matrix corresponding any $2\times 2 $ element in $SU(2)$. However, by no means is the representative matrix unitary.
The problem is that there is no natural or obvious inner product on the space $V_k$. Hence, we cannot say that $SU(2)$ acts on the space unitarily.
So, how to stipulate such an inner product structure and hence construct a unitary representation of $SU(2)$? Of course, the construction above will yield a representation equivalent to a unitary representation, but one favors a representation explicitly unitary.
Since $SU(2)$ is a compact Lie group, it has one and only one bi-invariant Haar measure $\mu$ such that $\mu\bigl(SU(2)\bigr)=1$. So, take any inner product $(\cdot,\cdot)$ on $V_k$ and then define$$\langle f_1,f_2\rangle=\int_{SU(2)}(g.f_1,g.f_2)\,\mathrm d\mu(g).$$Then $\langle\cdot,\cdot\rangle$ is an inner product and, with respect to this inner product, your action is unitary.