What is the derivative of matrix-valued function $W \mapsto W W^T$? I have checked the entire Internet and can't find a concrete answer.
Assuming that the matrix is orthogonal factor loaded,
$$ \dfrac{\partial \pmb{WW}^T}{\partial \pmb{W}} =2\pmb{W}??? $$
We have the mapping $f: \mathbb R^{n \times n} \to \mathbb R^{n \times n}$ given by
$$f(W)=WW^T,$$
Let $|| \cdot||$ be any norm on $\mathbb R^{n \times n}$ (all norms on $\mathbb R^{n \times n}$ are equvalent !).
Let $W_0 \in \mathbb R^{n \times n}.$ $f$ is differentiable in $W_0$ if there is a linear mapping $L: \mathbb R^{n \times n} \to \mathbb R^{n \times n}$ (depending on $W_0$) such that
$$(*) \quad \frac{f(W_0+H)-f(W_0)-L(H)}{||H||} \to 0$$
as $H \to 0.$ In this case $L$ is uniquely determined and is called the derivative of $f$ at $W_0$. In symbols: $f'(W_0)=L.$
Now define $L$ by $L(V):=W_0V^T+VW_0^T$ and confirm that $(*)$ holds.
Hence $f'(W_0)=L.$