I have the following expression:
$$ \frac{W\left(\frac{p}{1-\gamma\Delta}\right) - W(p)}{\Delta}$$
and want to find out what happens as $\Delta \to 0$. I reformulate as
$$ W\left(\frac{p}{1-\gamma\Delta}\right) - W(p) \\ = W\left(p - p + \frac{p}{1-\gamma\Delta}\right) - W(p) \\ = W\left(\frac{-p(1-\gamma\Delta)}{1 - \gamma\Delta} + \frac{p}{1-\gamma\Delta} + p\right) - W(p) \\ = W\left(\frac{\gamma\Delta p}{1 - \gamma\Delta} + p\right) - W(p) $$
and then
$$\lim_{\Delta\to 0}\frac{W\left(\Delta \frac{\gamma p}{1-\gamma\Delta}+p\right)-W(p)}{\Delta}=W'(p)\gamma p$$
Is this correct? The last step is mostly intuition, and I'd be happy if someone could provide some more foundation here.
Yes. Another way to get your answer: Let $f(\Delta) := \frac p{1-\gamma \Delta} $. Then $f(0)=p,$ and so your fraction is $$ \frac { W(\frac p{1-\gamma \Delta}) - W(p) }{\Delta} = \frac{W(f(\Delta)) - W(f(0))}{\Delta}, $$ and we recognize a difference quotient for $W\circ f$. By chain rule,
$$ \lim_{\Delta \to 0} \frac{W(f(\Delta)) - W(f(0))}{\Delta} = (W\circ f)'(0) = W'(f(0)) f'(0) =W'(p)\gamma p.$$