In the linear algebra book that I'm reading, the exterior product is defined explicitly as $a \wedge b := a \otimes b - b \otimes a$. Obviously this satisfies the required properties of the exterior product, but the definition seems a bit ad hoc. A better definition seems to be this:
Consider a vector space $V$ and let $R$ be the subspace of $V \otimes V$ spanned by elements of the form $a \otimes b + b \otimes a$. Then $V \wedge V := (V \otimes V) / R$.
It's clear that these are conceptually equivalent definitions, but I'm not sure how we can explicitly derive the form of the exterior product from the above definition (and this explicit form seems to be important for further applications).
Also, if I interpret the above definition in terms of an equivalence relation on $V \otimes V$, I am effectively saying that for every $a \wedge b \in V \wedge V$, $a \wedge b + b \wedge a \sim 0$, so $a \wedge b \sim -b \wedge a$, which is exactly what I want.
However, if I want to find the exact form of $a \wedge b$, I think it'd be more convenient to interpret it as a coset; $a \wedge b = a \otimes b + R$, but now it is completely unclear to me how we could get $a \wedge b = -b \wedge a$.
To elaborate a bit further, I'm also asking how one could come up with this definition $a \wedge b = a \otimes b - b \otimes a$. Perhaps it is somewhat reasonable to guess in this two-dimensional case, but I'm interested in the general process, since, for example, we also have
$$a \wedge b \wedge c = a \otimes b \otimes c - b \otimes a \otimes c + c \otimes a \otimes b - c \otimes b \otimes a + b \otimes c \otimes a - a \otimes c \otimes b,$$
which is definitely not easy to guess. I'm hoping the "process" of the derivation will generalize to the $n$-dimensional case.
For everything to be rigorous, you can try to prove the following. Let $W_1=span\{a\otimes b-b\otimes a:a,b\in V\}\subset V\otimes V$ and $W_2=V\otimes V/R$ ($R$ is as defined as in the question). Show this mapping is well-defined and is an isomorphism:
$$ T:W_1\to W_2,a\otimes b-b\otimes a\mapsto a\otimes b+R. $$
Update:
Some idea on how to derive the specific construct: I think the intuition is similar to constructing symmetric polynomials by symmetrization, i.e., adding all symmetric variants of a known monomial. For example, if you know $x_1x_2^2$ belongs to a symmetric polynomial $p$, then $p$ is at least $x_1x_2^2+x_1^2x_2$.
For wedge products, the symmetry is in fact antisymmetry. Suppose you somehow know $a\otimes b$ is a term in $a\wedge b$, then by antisymmetry $-b\otimes a$ must also be a term. For $k$-forms, suppose you know $v_1\otimes v_2\otimes\cdots\otimes v_n$ is a term in $v_1\wedge v_2\wedge\cdots\wedge v_n$, then all terms $sign(\sigma)v_{\sigma(1)}\otimes\cdots\otimes v_{\sigma(n)}$ also belong to it. Here, $\sigma$ ranges over all permutation on $\{1,\cdots,n\}$. This gives the construct: $$ v_1\wedge\cdots\wedge v_n:=\sum_{\sigma}sign(\sigma)v_{\sigma(1)}\otimes\cdots\otimes v_{\sigma(n)}. $$
Note that this is an observation, not a proof. You'd still need to prove the isomorphism as above.