We say that $A$ and $B$ are equivalent if there are $P$ and $Q$ invertible s.t. $$A=PFQ^{-1}.$$
We say that they are similar if there is $P$ invertible s.t. $$A=PBP^{-1}.$$
In wikipedia, they say that two matrix are equivalent if the represent the same linear application $f:V\to W$ for two couple of different bases whereas, they are similar if they represent the same linear application compared to two chosen basis.
Q1) I don't really understand the subtlety. Could someone explain with an example ?
Q2) By the where, is there are criterion to show that to matrices are similar ? For equivalent it's enough to prove that they have same rank. But how would I do for similar ?
Two matrices $A$ and $B$ are equivalent if there are two bases $\mathcal B,\mathcal B'$ of $V$ and two basis $\mathcal F,\mathcal F'$ of $W$ and a linear application $f:V\longrightarrow W$ s.t. $$(f)_{\mathcal F\mathcal B}=A\quad \text{and}\quad (f)_{\mathcal F'\mathcal B'}=B.$$
Two matrices $A$ and $B$ are similar if there are two basis $\mathcal B,\mathcal B'$ of $V$ an endomorhism $f:V\longrightarrow V$ s.t. $$A=(f)_{\mathcal B\mathcal B}\quad \text{and}\quad B=(f)_{\mathcal B'\mathcal B'}.$$
For example, if we are in $\mathbb R^3$, a rotation of angle $\theta$ around the axis $Ox$ and a rotation of angle $\theta $ around the axis $Oy$ are similar. Now, a rotation and a Homothetie are equivalents but of course not similar.