Don't understand this proof of the maximum principle.

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In the proof of Lemma 1 in this article, why does the equality $$\sum_{i=1}^n \tilde{a_{ij}}\xi_i\xi_j = tr(\xi^T\tilde{A}\xi)$$ hold? Is $j$ supposed to be held constant?

This looks like a quadratic form, but I don't understand why the equation holds.