I am teaching an basic university maths course, and have been thinking about the complex numbers part. Specifically, I was wondering why I should include Euler's formula in my course.
This led me to the following "big list" question, which I thought interesting.
What can you do with $e^{i\theta}$ that is much harder/impossible with $\cos\theta+i\sin\theta$?
For example, $e^{i\theta}$ makes it easy to see that $\operatorname{arg}(uv)=\operatorname{arg}(u)+\operatorname{arg}(v)$.
It makes De Moivre's Formula much more obvious. Also n-th roots.
Are these engineering students? It's very convenient for dealing with alternating current.
There's bound to be more, but these spring to mind first.
Also this