Evaluate $\sum\limits_{k=m}^n (-1)^k {n \choose k} {k \choose m}$

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By using generating functions and snake-oil I got to

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Also what is the implication of $\sum \limits_ {k<={n}}$?

I am told that this is equivalent to:

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But I'm not sure how to do that step, thanks for the help!

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It’s the binomial theorem,

$$(a+b)^n=\sum_{k\le n}\binom{n}ka^kb^{n-k}\;.$$

Now let $a=1+x$ and $b=-1$.

In this case taking the sum over $k\le n$ is equivalent to taking it from $k=0$ to $k=n$: by definition $\binom{n}k=0$ if $k<0$.