Let $\phi:R\mapsto S$ be a ring homomorphism.
What is an example of a $\phi$ such that the sub-ring im($\phi)=\{x\in S\ : \exists y\in R\ x=\phi(y)\} \subset S$ is not an ideal?
If $\phi$ is surjective then there is a $\phi^{-1}(\alpha)$ for every $\alpha\in R$ so there will always be a pre-image of any multiple of an element of im($\phi$)...
Consider the inclusion homomorphism from a ring $R$ to the ring $R[X]$ of polynomials over $R$. Then, the image of $R$ is a subring which is not an ideal.