I understand how can we get the second factors on the right of $(10)$ from the second factors on the right of $(9)$. But I don't know how can we get the first factor on the right of $(10)$, i.e., $$\big\{\int(f+g)^p\big\}^{1/q}.$$
I think he omitted some step here. It probably has another inequality between $(9)$ and $(10)$.
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- I omitted the proof for $(1)$.


He explains it:$$\left\{\int(f+g)^{(p-1)q}\right\}^{1/q}=\left\{\int(f+g)^p\right\}^{1/q},$$since $(p-1)q=p$.