Factor of 1/2 on the cross-product of vectors

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I was trying to derive the cross-product of vectors:

$\vec{B} = B_\theta$

$\vec{J} = -\frac{1}{\mu_0} \frac{d}{dr}B_z(r)$

substituted on

$$\nabla p = \vec{J} \times \vec{B}$$

getting

$$\frac{d}{dr}\Bigg(p+\frac{B_\theta ^2}{\mu_0}\Bigg) + \frac{B^2_\theta}{\mu_0 r} = 0$$

but the text says it is

$$\frac{d}{dr}\Bigg(p+\frac{B_\theta^2}{2\mu_0}\Bigg) + \frac{B^2_\theta}{\mu_0 r} = 0$$

Where does the 1/2 factor come from in term 2?

Thanks!