I'm considering the norm defined on matrices by
$$\|A\|_F = \sqrt{\sum_{i,j}|a_{ij}|^2}$$
I want to show that it is unitarily invariant, so that for unitary $U$ we have that
$$\|UA\|_F = \|A\|_F = \|AU\|_F$$
however I have trouble doing it directly. Writing $\|UA\|_F$ directly I find by Cauchy-Schwarz that
$$\|UA\|_F = \sqrt{\sum_{i,j}\left|\sum_{k=1}^{n}u_{ik}a_{kj}\right|^2}= \sqrt{\sum_{i,j}|\langle U_i,\overline{A_j}\rangle|^2}\leq \sqrt{\sum_{i,j}\|A_j\|^2}$$
where $U_i$ denotes the $i$th row of $U$ and $A_j$ the $j$th column of $A$. However this estimate is to crude and will not equal $\|A\|_F$. I would like to prove this without refering to trace or singular values and would appreciate a hint, rather than a full solution, on how to tackle this problem.
EDIT: Completion of the proof based on the answer from $A.\Gamma$:
Since the rows of $U$ constitute an orthonormal basis for $\mathbb{C}^n$ we find by Parsevals theorem that
$$\|UA_j\|_2^2 = \sum_{i=1}^{n}\left|\sum_{k=1}^{n}u_{ik}a_{kj}\right|^2 = \sum_{i=1}^{n}|\langle U_i,\overline{A_j}\rangle|^2 = \|\overline{A_j}\|_2^2 = \|A_j\|_2^2$$
Since $$ UA=[UA_1\ UA_2\ \ldots\ UA_n] $$ you need to prove that $$ \|UA\|_F^2=\sum_{j=1}^n\|UA_j\|_2^2\stackrel{?}{=}\sum_{j=1}^n\|A_j\|_2^2=\|A\|_F^2. $$ It suffice to prove that $\|UA_j\|_2^2=\|A_j\|_2^2$.
P.S. For $AU$ use conjugation.