A general conic has the form $Ax^2 + Bxy + Cy^2 + Dx + Ey + F = 0$. I understand that there are certain properties of this equation that make it special and allow us to classify the different types of curves it can represent (ellipses, parabolas, and hyperbolas, distinguished by their eccentricity), all of which can be derived by slicing cones. But why does it stop there? Are there not interesting properties of an equation like
$$ Ax^3 + Bx^2y^2 + Cy^3 + Dx^2y + Exy^2 + Fx^2 + Gxy + Hy^2 + Ix + Jy + K = 0 $$
Or is there not a generalized equation for these curves such as $$ C = \sum_{i = 1}^n(A_ix^i + B_ix^{i-1}y^{i-1} + C_iy^i + D_ix^{i-1}y^{i-2} + E_ix^{i-2}y^{i-1}) $$
Basically my question is what is the name for curves of this general form? Are they important, do they have interesting properties, have they been studied thoroughly? I've never seen equations like these discussed before anywhere, so I was wondering if they're considered mathematically "important" like general conics are.
Yes they are important, and actually there is a lot of theory about them.
They are indeed called Algebraic curves, because they are described by one polynomial equation (the "algebra" part) in two variables (and so they are curves in the plane).
Their theory was largely developed through the centuries, since they are object you can actually draw, and there are many and many textbooks about them.
You can start by looking at the corresponding Wikipedia page about Algebraic curves and at the related links at the end of it.
(Un)fortunately for you the theory about those general curves is much more hard and complicate than the one for conics.