Generic name for the operator $L = (I + \alpha U V)$

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I would like to know if there is a general name for the operator $ L = (I + \alpha U V)$. I encounter this in the Householder reflection, with $\alpha = -1$ and $V = U^T$, therefore $H = (I - U U^T)$.

In general, $U$ and $V$ are vectors of the same dimension.

But in general does the above mentioned general operator $L$ have any specific names ?