Geometric meaning of prime elements?

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This question is motivated by this MO question, which seeks geometric meaning for irreducibility of an element. The first sentence is:

Consider a domain A and a non-zero element $f\in A$. That element $f$ is prime if and only if the subscheme $V(f)\subset \operatorname{Spec}(A)$ is integral and this is a completely satisfactory geometric interpretation of primeness.

I don't understand how to think of integral domains geometrically at all. What is the geometric intuition for primeness of an element?