On page 32 of Concrete Mathematics by Graham, Knuth and Patashnik, they demonstrate that the sum of a geometric progression is $$ \sum_{k=0}^n a x^k = \frac{a-a x^{n+1}}{1-x}. $$ In the margin next to this, there's a figure with the note "If it's geometric, there should be a geometric proof":
I don't understand what this picture is trying to show. Can anyone explain it?

Consider the top edge of the diagram, and denote the rectangles that share an edge with this edge $R_1, R_2, \ldots$ in decreasing size. Similarly, let $S_1, S_2, \ldots$ denote the rectanges that share a right edge with the right edge of the diagram. Let $c$ and $d$ be the height and width of the diagram. Let $a$ be the area of $R_1\cup S_1$. Finally, let $\sqrt{x}$ be the ratio of the heights of $R_2$ and $R_1$, as well as the ratio of the widths of $S_1$ and $R_1$. Note that $cd - cdx = a$, so $cd = a/(1-x)$.
Continue the diagram to the $n+1$st iteration so we have $R_1, \ldots, R_{n+1}$ and $S_1, \ldots, S_{n+1}$. One the one hand, the area of $R_k\cup S_k$ is $ax^k$, so the total area is $\sum_{k=0}^nax^k$. Since the area of the left out rectangle is $cdx^{n+1}$, the area is also $cd - cdx^{n+1} = (a - ax^{n+1}) / (1-x)$