When we consider the Peano axioms minus the induction scheme, we can have strange, but still quite understandable models in which there are "parallel strands" of numbers, as I imagine in the picture below:
$\quad\quad\quad$
This mental image makes it at least plausible that induction might not work in all models of this set of axioms: "knocking over the domino at zero, there is no reason that any domino in the parallel strand will ever fall over".
But if we add the induction scheme, we still have non-standard models besides $\Bbb N$. I cannot wrap my head around how any of these might work. Yes, I know, you append $\Bbb Q$-many copies of $\Bbb Z$ and so on. But the real problem for me is, how can induction work (that is, prove statements about all non-standard numbers) if "no domino in a parallel strand is ever tipped over by the chain of dominos starting from $0$"? In such a model, is it just "coincidence" that all statements satisfied by $0$ and its successors also hold for the additional numbers?
See Boolos etc., Computability and Logic (5th ed, 2007) Ch.25 Nonstandard Models, page 304:
And see page 303:
Thus, in a nutshell, induction works because it is an axiom. "Domino picture" (every number can be "computed" starting from $0$ after a finite number of steps) is not an axiom.
Also worth resading is: Martin Goldstern & Haim Judah, The Incompleteness Phenomenon: A New Course in Mathematical Logic, Ch.2.3 Nonstandard Models of Arithmetic.