How Could I calculate this quaternion cross product?

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Now, I am trying make an idea how can calculate this equation that include quaternion.

$q\otimes \frac{F}{m}\otimes {q}^{*}$

where, $\;q = [ w, x, y, z ]; \;\; {q}^{*} = [ w, -x, -y, -z ];$ $ \frac{F}{m} = [ 0, 0, F/m ];$

when I calculate this equation, I am not sure how should I handle $q\otimes \frac{F}{m}$.

Please, let me know.