Let $k$ be a field of characteristic $(\neq 2)$. Let $V$ be a $k$-vector space.
A quadratic form on the vector space $V$ is a map $q:V\rightarrow k$ such that $q(c\cdot v)=c^2q(v)$.
A symmetric bilinear form on $V$ is a map $b:V\times V \rightarrow k$ such that it is linear with respect to each variable.
Now corresponding to a bilinear symmetric form $b$ one can define a quadratic form $q_b(v):=b(v,v)$.
Now, most of the places they say corresponding to a quadratic form $q$, one can define a symmetric bilinear form $b_q(v,w):=\frac{1}{2}(q(v+w)-q(v)-q(w))$.
*I don't see why $b_q$ should be bilinear. * Am I missing something?
As said in a comment there's more than what you think in the definition of a quadratic form. The general definition is the following: