If you have defined multiplication, division, addition and minus on all the real numbers, then you can define positive exponents by
$b^1=b$ and $b^{n+1}=b^n\cdot b$.
From this definition it is possible to prove the following identities for positive integers m and n:
$$b^{m+n}=b^m \cdot b^n$$
and
$$b^{m-n} = \frac{b^m}{b^n}$$
so to extend the definition of exponentiation to keep it consistent with the proved theorems $b^0 = 1$ and $b^{-n} = \frac{1}{b^n}$ are defined $n$ positive integer.
How the definition is extended to rational exponents and real numbers?
For rational exponents, they are extended by nth-roots, using $(\sqrt[n]{x})^n=x \rightarrow x^\frac{1}{n} = \sqrt[n]{x}$.
For real exponents, we need to use the definition of the reals. They are defined as the limit of rational series.1
1Real numbers are defined as an equivalence relation among the convergent series of the rational numbers, in which two series belong together if their difference converges to zero.