How is this a magic square?

Question

I have the following magic square but cannot determine how the square is actually "magic".

It's a 3x3 as seen below in red with the green showing a few examples of row sums.

Each vertical and horizontal multiplication, for example AxBxC = 120, however, the diagonals do not.

Answer 1

The square of numbers at hand is not a magic square but a multiplicative semimagic square.

In the common definition of a magic square, we demand:

the sum along the rows, the columns and the two diagonals are all the same.

If we replace sum by product, it will be called a multiplicative magic square.

If one relax the constraint and the sum/product only require to be the same along rows and columns, it becomes a semimagic square.