Suppose I have 5 people and I want to group them into two pairs and a single person. How many ways can I do this?
Here is my naive thinking using the binomial coefficient $$\binom{5}{2}\binom{3}{2}\binom{1}{1} = \frac{5!}{2^2} = 30$$ However, I've over-counted: I know there should be 15 combinations, but I have 30.
How can I justify dividing by 2?
Observe that $(AB)(CD)E$ and $(CD)(AB)E$ are actually equal results.
You counted them twice.
So the correct outcome is:$$\frac1{2!}\binom{5}{2}\binom{3}{2}\binom{1}{1} = 15$$