How to be sure here that we are not dividing by zero?

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This is from baby Rudin Ch 5, exer 10:

Suppose $f$ and $g$ are complex differentiable functions on $(0,1)$, $f(x)\to0, g(x)\to0, f'(x)\to A, g'(x)\to B$ as $x\to0$, where $A$ and $B$ are complex numbers, $B\ne0$. Prove that $$\lim\limits_{x\to0}\frac{f(x)}{g(x)}=\frac{A}{B}.$$

What I can't get is how do we know that $g(x)\ne0$ in an nbd of $0$.