Working as a marketer I have a number of different types of "objects" in my business model: Offers, Customers, Channels, Timeslots etc.
Some of these "objects" can be combined in interesting ways:
Customer A is eligible for offer A and can be contacted via channel A.
Customer A is not eligible for offer B …
Customer A can also be contacted via channel B, if needed.
On a conceptual level, all of the different concepts are related to each other. But on the underlying individual level, only some combinations between the dimensions are valid.
I would like to formalize this business model in a mathematical model. Can anyone please point me to the suitable areas of mathematics to read up on?
Combinatorics? Group theory? …