How can I compute this limit $$\lim_{x\to 0}\dfrac{12^x-4^x}{9^x-3^x}\text{?}$$
My solution is here:
$$\lim_{x\to 0}\dfrac{12^x-4^x}{9^x-3^x}=\dfrac{1-1}{1-1} = \dfrac{0}{0}$$
I used L'H$\hat{\mathrm{o}}$pital's rule:
\begin{align*} \lim_{x\to 0}\dfrac{12^x\ln12-4^x\ln4}{9^x\ln9-3^x\ln3}&=\dfrac{\ln12-\ln4}{\ln9-\ln3} \\ &=\dfrac{\ln(12/4)}{\ln(9/3)} \\ &=\dfrac{\ln(3)}{\ln(3)} \\ &=1 \end{align*} My answer comes out to be $1$. Can I evaluate this limit without L'H$\hat{\mathrm{o}}$pital's rule? Thanks.
A variation of other answers (that more closely parallels a common pattern when the numerator and denominator are polynomials) is "big part factoring". \begin{align*} \lim_{x \rightarrow 0} \frac{12^x - 4^x}{9^x-3^x} &= \lim_{x \rightarrow 0} \frac{12^x \left(1 - \left( \frac{4}{12} \right) ^x \right)}{9^x \left( 1-\left( \frac{3}{9} \right) ^x \right) } \\ &= \lim_{x \rightarrow 0} \frac{12^x \left(1 - \left( \frac{1}{3} \right) ^x \right)}{9^x \left( 1-\left( \frac{1}{3} \right) ^x \right) } \\ &= \lim_{x \rightarrow 0} \frac{12^x }{9^x} \\ &= \frac{1}{1} \\ &= 1 \text{.} \end{align*}