I am trying to solve the next problem:
Let $\mu:\mathcal{B}_{[0,1]}\rightarrow\mathbb{R}$ be a multiplicative measure, i.e. $$\int fg d\mu=\left(\int f d\mu\right)\left(\int g d\mu\right)$$ for all continuous $f,g:[0,1]\rightarrow\mathbb{R}.$
Identify $\mu.$
I was thinking in two possibly cases. One of them involves the Lebesgue measure and the other the trivial measure: If we consider the constant function $f=g=1$ we have $\mu([0,1])=\mu([0,1])^{2}$ so $\mu([0,1])=0$ or $\mu([0,1])=1.$ If $\mu([0,1])\neq 0,$ I'm not sure $\mu$ be the Lebesgue measure, because in general, for Lebesgue measure, doesn't satisfy the equality $\mu(A\cap B)=\mu(A)\mu(B).$
Also I was considering the case $f=g$ to get $\int f^2 d\mu=\left(\int f d\mu\right)^2$ but it seems a little useless.
Any kind of help is thanked.
Assume $\mu$ is finite.
Theorem. If $\int f^2 = (\int f)^2$ then $f$ is constant $\mu$-a.e.
Proof. For we have $\int (f - \int f)^2 = \int f^2 - (\int f)^2 = 0.$ Q.E.D.
Therefore, every function is constant with respect to $\mu.$ This implies $\mu$ is concentrated in one point, say $x_0.$ (To see this, simply observe the function $t \mapsto t$ is constant with respect to $\mu.$)
Observe now that if $\mu = c \varepsilon_{x_0}$ then $\int fg = c f(x_0) g(x_0)$ while $\int f \int g = c^2 f(x_0) g(x_0)$ and $c = 0$ or $c = 1.$ Clearly, the measure zero and any Dirac measure works. The end.