Let's think about how to show $\text{Fix}(\rho\alpha\rho^{-1}) \subset \rho \text{Fix}(\alpha)$.
First translate what it means to be a member of each set:
$x \in \text{Fix}(\rho\alpha\rho^{-1})$ means $x$ is fixed by $\rho\alpha\rho^{-1}$, i.e. $\rho\alpha\rho^{-1}(x) = x$.
$x \in \rho \text{Fix}(\alpha)$ means $x = \rho y$ for some $y$ fixed by $\alpha$.
We want so show $1 \implies 2$.
Now suppose $x \in \text{Fix}(\rho\alpha\rho^{-1})$, so that $\rho\alpha\rho^{-1}(x) = x$. Then $\alpha \rho^{-1}(x) = \rho^{-1}(x)$.
So what's $\alpha$ doing? It's fixing an element! how does the element that $\alpha$ is fixing relate to the element $x$?
Let's think about how to show $\text{Fix}(\rho\alpha\rho^{-1}) \subset \rho \text{Fix}(\alpha)$. First translate what it means to be a member of each set:
We want so show $1 \implies 2$. Now suppose $x \in \text{Fix}(\rho\alpha\rho^{-1})$, so that $\rho\alpha\rho^{-1}(x) = x$. Then $\alpha \rho^{-1}(x) = \rho^{-1}(x)$. So what's $\alpha$ doing? It's fixing an element! how does the element that $\alpha$ is fixing relate to the element $x$?