Representation theory is a subject I want to like (it can be fun finding the representations of a group), but it's hard for me to see it as a subject that arises naturally or why it is important. I can think of two mathematical reasons for studying it:
The character table of a group is packs a lot of information about the group and is concise.
It is practically/computationally nice to have explicit matrices that model a group.
But there must certainly be deeper things that I am missing. I can understand why one would want to study group actions (the axioms for a group beg you to think of elements as operators), but why look at group actions on vector spaces? Is it because linear algebra is so easy/well-known (when compared to just modules, say)?
I am also told that representation theory is important in quantum mechanics. For example, physics should be $\mathrm{SO}(3)$ invariant and when we represent this on a Hilbert space of wave-functions, we are led to information about angular momentum. But this seems to only trivially invoke representation theory since we already start with a subgroup of $\mathrm{GL}(n)$ and then extend it to act on wave functions by $\psi(x,t) \mapsto \psi(Ax,t)$ for $A$ in $\mathrm{SO}(n)$.
This Wikipedia article on particle physics and representation theory claims that if our physical system has $G$ as a symmetry group, then there is a correspondence between particles and representations of $G$. I'm not sure if I understand this correspondence since it seems to be saying that if we act an element of G on a state that corresponds to some particle, then this new state also corresponds to the same particle. So a particle is an orbit of the $G$ action? Anyone know of good sources that talk about this?
The representation theory of finite groups can be used to prove results about finite groups themselves that are otherwise much harder to prove by "elementary" means. For instance, the proof of Burnside's theorem (that a group of order $p^a q^b$ is solvable). A lot of the classification proof of finite simple groups relies on representation theory (or so I'm told, I haven't read the proof...).
Mathematical physics. Lie algebras and Lie groups definitely come up here, but I'm not familiar enough to explain anything. In addition, the classification of complex simple Lie algebras relies on the root space decomposition, which is a significant (and nontrivial) fact about the representation theory of semisimple Lie algebras.
Number theory. The nonabelian version of L-functions (Artin L-functions) rely on the representations of the Galois group (in the abelian case, these just correspond to sums of 1-dimensional characters). For instance, the proof that Artin L-functions are meromorphic in the whole plane relies on (I think)
ArtinBrauer's theorem (i.e., a corollary of the usual statement) that any irreducible character is anrationalinteger combination of induced characters from cyclic subgroups -- this is in Serre's Linear Representations of Finite Groups. Also, the Langlands program studies representations of groups $GL_n(\mathbb{A}_K)$ for $\mathbb{A}_K$ the adele ring of a global field. This is a generalization of standard "abelian" class field theory (when $n=1$ and one is determining the character group of the ideles).Combinatorics. The representation theory of the symmetric group has a lot of connections to combinatorics, because you can parametrize the irreducibles explicitly (via Young diagrams), and this leads to the problem of determining how these Young diagrams interact. For instance, what does the tensor product of two Young diagrams look like when decomposed as a sum of Young diagrams? What is the dimension of the irreducible representation associated to a Young diagram? These problems have a combinatorial flavor.
I should add the disclaimer that I have not formally studied representation theory, and these are likely to be an unrepresentative sample of topics (some of which I have only vaguely heard about).