In the book Functions of Several Complex Variables and Their Singularities by Wolfgang Ebeling, coverings are defined as maps $p:Y\to X$ between arbitrary topological spaces such that every point has a neighborhood whose preimage consists of disjoint sets all of which are homeomorphically mapped to said neighborhood.
Universal coverings (of $X$) are then defined as coverings $p:Y\to X$ where $Y$ is simply connected.
It is then said that
If $p:Y\to X$ is a universal covering, $q: Z \to X$ is an arbitrary covering, and $X$ is locally path connected, then by Proposition 1.12 there is a commutative diagram
$\;\; Y\stackrel{\Phi}{\longrightarrow}Z$,
$Y\stackrel{p}{\rightarrow} X\stackrel{q}{\leftarrow}Z$
[sorry, couldn't figure out how to post a triangular commutative diagram. Please identify the two copies of $Y$ and $Z$ to get the original diagram.]
In this sense the universal covering is the "largest" covering of X.
My question How is this property a sign of largness of $p\colon Y\to X$?
For example, if $p:Y:=S^{1}\to X:=S^{1}, x\mapsto x$ is the trivial covering of $S^1$ and $q\colon Z:=\mathbb{R}\to X, t\mapsto \exp(it)$ is the universal covering, then one can also find $\Phi\colon Y\to Z$ as above ($x\mapsto -i\log x \in [0,2\pi)$) but obviously this cannot mean that $p$ is "larger" than $q$, since $q$ is already "larger" than $p$ (and since $p$ is arguably the smallest possible covering).
This is quite non-mathematical. But intuitively if $Y$ covers $X$ then $Y$ is atleast as "large" as $X$. The universal cover over $X$ covers all of the covers of $X$, so it is the largest in this vague sense.
Although as you point out self-covers of a space indicate that this is a non-strict ordering on the set of (reasonably nice) topological spaces.
Another intuition from Riemannian geometry states that for a cover of a Riemannian manifold, the pull-back of the metric under an $n$-fold cover has $n$ times the volume of the base manifold (or infinite volume for an infinite degree cover). But this is quite far from topology, and only really make sense if we make some specific curvature restriction (for example in the world of hyperbolic manifolds).