At the end of ✳96.48, $ \sim(w=\overset{\smile}{R}‘max_R‘J_R‘x)$ is chosen over $ w\neq\overset{\smile}{R}‘max_R‘J_R‘x$, on account of the latter's implication of existence. But ✳13.02 states that they are the same.
✳13.02 $ x\neq y .=.\sim(x=y) $ Df
I wonder what I have missed. Where does PM say identity has anything to do with existence? Thanks,

After a sleepless week I've decide to ask to Prof.Gregory Landini (Iowa University), my preferred "interpreter" of Russell's logic.
Here is his kind answer; I'll give it verbatim :
In contrast,
Added
This is explained by the "paradigmatic" case regarding "the King of France" and the management of scope in definite descriptions.
See Principia page 70 :
Thus, in ✳96.48, $\lnot(w=\overset{\smile}{R}‘ ...)$ corresponds to the second case, in which $\overset{\smile}{R}‘...$ does not exists.