Let $A$ and $B$ be $d\times d$, complex matrices such that $Ax\cdot x>0$ and $Bx\cdot x>0$ for every nonzero $x\in\mathbb C^d$, let $\left\langle x,y\right\rangle_A=Ax\cdot y$, and let $\left\langle x,y\right\rangle_B=Bx\cdot y$.
I showed that $\left\langle\cdot,\cdot\right\rangle_A$ and $\left\langle\cdot,\cdot\right\rangle_B$ are inner products on $\mathbb C^d$.
Let $\left\|x\right\|_A=\sqrt{\left\langle x,x\right\rangle_A}$ and let $\left\|x\right\|_B=\sqrt{\left\langle x,x\right\rangle_B}$.
I want to show that $\left\|\cdot\right\|_A$ and $\left\|\cdot\right\|_B$ are equivalent.
I believe that the right approach is to show $\left\|\cdot\right\|_A$ is equivalent to $\left\|\cdot\right\|_I$, where $I$ is the identity matrix, but I have not had much success.
The approach you propose is promising.
Try the special case where $A$ is diagonal. (What can you say about the diagonal entries?) Can you show the claim ($\|\cdot\|_A$ equivalent to $\|\cdot\|_I$) in this case?
For the general situation, note that $A$ is symmetric and positive definite, so it is a diagonal matrix with respect to an orthonormal basis, which essentially reduces to the special case above.