I was reading up on the properties modulo function, when I saw the property:
$$-a \equiv (10-a) \space \pmod{10}$$
Which means
$$-1 \equiv (10-1) \equiv 9 \space \pmod{10}$$
Now: $$\iota = \sqrt{-1}$$
Substituting $-1 \equiv 9 \pmod{10}$:
$$\iota \equiv \sqrt{9} \pmod{10}$$ $$\iota \equiv \pm 3 \pmod{10}$$
Where did I go wrong?
The confusion in the question is in thinking that $\sqrt{-1}$ always denotes the same number. In the end, the expression "$\sqrt{-1}$" denotes a number whose square is $-1$. So the meaning of the symbol $\sqrt{-1}$ depends on the multiplication operation - if we switch to a different multiplication operation, we can get a different meaning for some square roots.
In the real numbers, there is no value for $\sqrt{-1}$ - there is no real number that is the square root of $-1$ under multiplication of real numbers.
In the complex numbers, there are two possible values for the square root of $-1$ under multiplication of complex numbers. These are usually called $i$ and $-i$.
If we work with integers modulo $5$, $2 = \sqrt{-1}$, because $2^2 = 4 \equiv -1 \pmod{5}$. But $4$ is not a square root of $-1$, modulo $5$, because $4^2 = 16 \equiv 1 \not \equiv -1 \pmod{5}$. The number $3$ is the other possible value for $\sqrt{-1}$, modulo $5$.
If we work with integers modulo $17$, now we have $4 = \sqrt{-1}$, because $4^4 = 16 \equiv -1 \pmod{17}$. The other square root of $-1$, modulo $17$, is $13$, which is $-4 \pmod{17}$.
If we work modulo 3, there is no square root of $-1$, because $1^2 \equiv 2^2 \equiv 1 \not \equiv -1 \pmod{3}$.
There is nothing special about square roots here. For example, modulo $5$ we have $1/2 = 2^{-1} \equiv 3 \pmod{5}$, because $3$ multiplied by $2$ gives $1$, modulo $5$. Of course the real numbers $1/2$ and $3$ are different, but when we work with a different multiplication operation the meaning of fractions can be different.