If $\phi(n)$ is the totient-function, does $$\phi(ab)\ge \phi(a)\cdot \phi(b)$$ hold for every pair $(a,b)$ of positive integers ? And does equality hold if and only if $\gcd(a,b)=1$ ?
I defined $$g:=\gcd(a,b)$$ $$a':=\frac{a}{g}$$ $$b':=\frac{b}{g}$$ and tried to reduce the problem to the $a'$ and $b'$, but this approach led to nowhere.
Yes.
Using the formula $\phi(ab)=\phi(a)\phi(b)\frac{\gcd(a,b)}{\phi(\gcd(a,b))}$, we can see that $$\phi(ab) \geq \phi(a)\phi(b) \iff \frac{\gcd(a,b)}{\phi(\gcd(a,b))}\geq1$$ Denoting $c=\gcd(a,b)$, we just need to prove $c\geq \phi(c)$. However, this is always true, since $\phi(n)$ counts the number of positive integers up to $n$ relatively prime time to $n$, which can't ever be greater than $n$. We can also see the only solution to $c=\phi(c)$ is $c=1$, so we have $\phi(ab)=\phi(a)\phi(b) \iff \gcd(a,b) =1$.