Comparing their graphs and definitions of hyperbolic angles seems to suggest so aside from the $\sqrt{2}$ factor:

and:

Comparing their graphs and definitions of hyperbolic angles seems to suggest so aside from the $\sqrt{2}$ factor:

and:

On
Almost. $$x^2-y^2=1\iff (x+y)(x-y)=1$$ By rotating by $-45^\circ$ you move the point $(x,y)$ to $(\hat x,\hat y) = \frac1{\sqrt 2}(x-y,x+y)$, so what you really get is $\hat y = \frac1{\hat x\sqrt 2}$
On
Write it in polar coordinates: $$x^2 - y^2 = 1 \ \to \ r^2(\cos^2 \theta - \sin^2 \theta) r^2 = r^2\cos(2\theta) = 1$$ $$xy=1 \ \to \ r^2\sin\theta\cos\theta=\frac{1}{2}r^2\sin(2\theta) =1$$ Or: $$\frac{1}{2}r^2\sin(2\theta)=\frac{1}{2}r^2\cos(2(\theta + 45^\circ))=\left(\frac{r}{\sqrt{2}}\right)^2\cos(2(\theta + 45^\circ))$$
So you see that $y=1/x$ is indeed a rotated copy, up to a multiplicative factor .
On
Converting $$ x^2-y^2=1 $$ to polar coordinates with $x=r\cos(\theta)$ and $y=r\sin(\theta)$, and substituting $\theta=\phi-\frac\pi4$ : $$ \begin{align} 1 &=r^2\left(\cos^2(\theta)-\sin^2(\theta)\right)\\ &=r^2\cos(2\theta)\\ &=r^2\cos(2\phi-\tfrac\pi2)\\ &=r^2\sin(2\phi)\\ &=2r^2\sin(\phi)\cos(\phi)\\ &=2uv \end{align} $$ where $u=r\cos(\phi)$ and $v=r\sin(\phi)$. Therefore, rotating $x^2-y^2=1$ by $45^\circ$ gives $uv=\frac12$.
Rectangular hyperbola with horizontal/vertical asymptotes (Cartesian coordinates)
$$ \frac{x^2}{a^2}-\frac{y^2}{b^2}=1$$
The asymptotes of a hyperbola may be written: $y=\frac ba$ and $y=-\frac{b}{a}$ where $b$ is the semi-minor axis and $a$ is the semi-major axis. Note this drawing is inaccurate: (2,0) should be touching the hyperbola at the vertex.
The Semi-major axis "$a$" of a hyperbola centered at the origin is the distance from the origin to the vertex. The vertex is the point on the hyperbola closest to the foci, which in the case of $y=\frac 1x$ is at the intersection with $y=x$ at $(x=1,y=1)$, which forms the triangle $1^2+1^2=a^2$ which solved for $a$ yeilds $a=\sqrt{2}$
Rotating $\frac 1x$ $-45^\circ$ keeps the hypoerbola with a semi-major axis of $\sqrt{2}$, but $\frac{x^2}{1^2}-\frac{y^2}{1^2}=1$ has a semi-major axis of lenght 1.
Multiplying both sides of: $$\frac{(x')^2}{(\sqrt{2m})^2}-\frac{(y')^2}{(\sqrt{2m})^2}=1$$ by two does not convert the rotated specimen into the desired hyperbola of $a=1$ because with 2 on the right hand side $a$ still equals $\sqrt{2}$. This factor simply has to be changed from 2 to 1.