The structure $(\mathbb{Z}^2,+)$, where the addition on $\mathbb{Z}^2$ is defined by $(a,b)+(c,d) = (a + c,b+ d)$, forms an additive abelian group.
The map $\phi:\mathbb{Z}^2\rightarrow \mathbb{Z}$ is defined by $\phi (a,b)=b-a$.
I have shown that $\phi$ is an homomorphism from $(\mathbb{Z}^2, +)$ to $(\mathbb{Z}, +)$.
I have calculated the kernel of the map $\ker \phi =\{(a,a)\mid a\in \mathbb{Z}\}$.
Since the kernel doesn't contain only the zero vector, $\phi$ is not injective and so $\phi$ is not an isomorphism.
It is given that $\ker\phi$ is a normal subgroup $(\mathbb{Z}^2, +)$. Why does this holds? Is this always true for the kernel?
The coset of $\ker\phi$ with representative $(3,7)$ is \begin{align*}(3,7)+\ker\phi&=(3,7)+\{(a,a)\mid a\in \mathbb{Z}\}\\ & =\{(3,7)+(a,a)\mid a\in \mathbb{Z}\}\\ & =\{(x,y)\mid y-x=7\}\end{align*}
The coset of $\ker\phi$ with representative $(\alpha, \beta)$ is \begin{align*}(\alpha, \beta)+\ker\phi&=(\alpha, \beta)+\{(a,a)\mid a\in \mathbb{Z}\}\\ & =\{(\alpha, \beta)+(a,a)\mid a\in \mathbb{Z}\}\\ & =\{(x,y)\mid y-x=\beta-\alpha\} \\ & = \{(x,y)\mid y-x=\phi (\alpha, \beta)\}\end{align*}
Do we use that to get an isomorphism between $\mathbb{Z}^2/\ker\phi$ and $\text{im}(\phi)$ ? But how?
Yes, the kernel of a group homomorphism is always normal. Additionally we are dealing with abelian groups here, so every subgroup is normal.
From your last point we can conclude $$ (\alpha, \beta) + \ker\phi = \{(x,y) \mid y = \phi(\alpha,\beta) + x \} = \{(x,x + \phi (\alpha,\beta)\mid x \in \mathbb{Z}\}.$$
The induced map $\bar{f}:\mathbb{Z}^2 / \ker\phi \rightarrow \mathbb{Z}$ is defined by $\bar{f}((\alpha,\beta) + \ker\phi) = \phi(\alpha,\beta)$.
To show that it is an ismorphism onto $\text{im}\phi$ we only have to show injectivity. Point here is, that two cosets $(\alpha,\beta) + \ker\phi$ and $(\gamma, \delta) + \ker\phi$ have the same image if and only if $(\alpha,\beta) - (\gamma,\delta) \in \ker\phi$. This happens if and only if $(\alpha, \beta) + \ker \phi = (\gamma, \delta) + \ker\phi$.