Say I have a $ 2 \times 2$ matrix as $A$ and a $2 \times 1$ vector as $X$. I want the derivative of the matrix product with represent to $A$:
Let $y= \begin{bmatrix} a & b\\ c & d \end{bmatrix} \begin{bmatrix} x_1\\ x_2 \end{bmatrix}$
Then what is $\frac{dy}{dA}$?
According to the standard definition of Jacobian 
I should be getting a $ 2 \times 4$ matrix where columns are $a,b,c,d$ but this does not agree with the material I am reading. Is the transpose involved in any of this?
Note that $A\mapsto Ax$ is linear, so everything is trivial.
If you really want to write the Jacobian in coordinates, it's $$ J=\begin{pmatrix} x1 & x2& 0& 0\\ 0& 0&x1&x2 \end{pmatrix} $$ because, as you may check yourself, we have $$ Jvec(B)= Bx $$ for any matrix $B\in\mathbb{R}^{2,2}$ with vectorization $vec({B})\in\mathbb{R}^4$