Suppose $A=uv^*$ where $u$ is an $m$-vector and $v$ is an $n$-vector. For any $n$- vector $x$, we can bound $||Ax||_2$ as follows: $||Ax||_2 = ||uv^*x||_2=||u||_2|v^*x|\leq||u_2||||v||_2||x||_2$.
Why does this imply that $||A||_2 \leq ||u||_2 ||v_2||$? Can you divide $||x||_2$ like that?
Note that $$ \|A\|_2 = \sup_{\|x\|_2 = 1} \|Ax\|_2 \leq \sup_{\|x\|_2 = 1} \|u\|_2 \|v\|_2 \|x\|_2 = \|u\|_2 \|v\|_2 $$