We have $15$ tennis balls and want to place them into plastic bags. What is the largest number of bags we can use, so that each bag has a different number of balls?
My initial approach is: Obviously $1+2+3+4+5=15$ bags, so we use $5$ bags so far.
Then we use $1$ bag to put inside bags with $2$ and with $4$ ($=6$ in total)
and $1$ bag to put $3+5=8$ in total.
Then $1$ more bag to put these $2$ ($=14$ in total)
and $1$ more to put this last one along with the initial bag with $1$ ($=15$).
All in all $9$ bags.
But I was told that it is possible to use even more bags.
Any ideas?

An upper limit is $16$: the number of balls in each bag is between $0$ and $15$, so if we have more than $16$ bags, two are forced to have the same number of balls.
We can achieve $16$ as follows:
Then bag #$k$ contains $k$ balls total: the $k-1$ balls inside the previous bag, and one more.