Maximal ideal in commutative Banach algebras. Why commutative?

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I am having some trouble in understanding where is used the fact that the algebra is taken to be commutative in the following

Theorem. Let $\mathcal A$ be a commutative Banach algebra (over $\mathbb C)$ with identity $e$ and let $x \in \mathcal A$. They are equivalent:

  1. $x$ is not invertible in $\mathcal A$;
  2. There existes a proper maximal ideal $\mathcal J \subset \mathcal A$, to which $x$ belongs.

The proof is as follows.

Proof.

NOT $1 \implies$ NOT $2$. Suppose $x$ is invertible. Then $\mathcal A x = \mathcal A$; hence, the only ideal containing $x$ is $\mathcal A$.

1 $\implies$ 2. If $x$ is not invertible, then $\mathcal A x$ is a proper ideal of $\mathcal A$, in fact, it does not contain $e$. Then Zorn's Lemma implies the existence of a proper maximal ideal which contains $\mathcal Ax$ and so $x$. $\square$

Now, how is made use of the fact that $\mathcal A$ is commutative, except for dropping qualifications right/left before the word "ideal"? Shouldn't "$x$ invertible" be enough to get $\mathcal A x = \mathcal A$?

Remark. The fact that $\mathcal A$ is Banach is obviously immaterial here; this theorem is taken from books on Banach algebras but it is known also in less specific contexts.

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Yes, the theorem could be slimmed down a lot.

In any ring $R$ with identity, $x\in R$ is a unit iff $xR=Rx=R$.

The $\implies$ direction is obvious, and the other direction is about as obvious.

Negating, we find that $x$ is not a unit iff $xR\neq R$ or $Rx\neq R$. In case $xR$ is proper, we can find a maximal right ideal containing it, and if $Rx$ is proper, we can find a maximal left ideal containing it.

Now, it is not true that $x$ is a unit iff $(x)=R$ for noncommutative rings in general. You can have $xy=1\neq yx$, in which case $(x)=R$, but $Rx\neq R$. But the $\implies $ direction still holds, of course.

Assuming commutativity just smooths out these pathologies.