Methods for determining which roots of a polynomial are inside of the unit circle?

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Let's say I have a polynomial such as $$p(x) = x^4 + bx^3 + cx^2 + bx + 1.$$

I strongly suspect that, for any parameters, there are always two roots inside the unit circle and two roots outside of the unit circle.

What tools can I use to determine whether or not this is correct?

I am not necessarily looking for a solution to this problem but any answer that solves this problem would naturally contain tools that can be used in the general case.

Thank you.

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$p\left(\frac{1}{x}\right) = \frac{1}{x^4}p(x)$. So unless there are roots on the unit circle (which is not ruled out in the problem as stated), there are two inside and two outside the unit circle.

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As rogerl said, by symmetry the number of roots inside the unit circle is equal to the number outside. Now, how many are on the unit circle? Let's suppose $1$ is not a root, i.e. $2 + 2 b + c \ne 0$. The Möbius transformation $ w = i(1+z)/(1-z)$ ($z = (w-i)/(w+i)$) takes the unit circle (except for the point $1$) to the real line, and $p(z) = 0$ becomes $g(w) = (2b+c+2) w^4+(2c-12)w^2-2b+c+2 = 0$. The real solutions of $g(w) = 0$ correspond (in pairs, when nonzero) to nonnegative solutions of $(2b+c+2) t^2 + (2c-12) t - 2b + c + 2 = 0$. The roots of that quadratic are ${\dfrac {-c+6\pm 2\,\sqrt {{b}^{2}-4\,c+8}}{2\,b+c+2}}$. So for example when $b = 1$ and $c = 2$, the quadratic has two positive roots ($1$ and $1/3$), and all four of the roots of your quartic are on the unit circle.