Do you have any references to this interesting result? I could not find any...
The total number of odd numbers in the first $2^n$ rows of Pascal's triangle is $3^n$, $n>=0$.
It's easy to prove by induction based on the formula for the number of odds in row $n$ ($2^m$, where $m$ is the number of ones in the binary expansion of $n$).
The Online Encyclopedia of Integer Sequences lists as entry A006046
which doesn't give the claim explicitly but makes it very clear implicitly. Further down, in the formula section, you can find it explicitly: