Non-linear (negatively cubic) wave equation

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I've come across a question which asks me to solve the following non-linear wave equation:

$u_{tt}-c^2\cdot u_{xx}=\frac{\alpha}{u^3} -\beta \cdot u $

I tried using the separation of variables method, and substituting a travelling periodic wave solution, but both methods didn't work for me. Is there a certain substitution for such equations? Or does this equation belong to a specific type of non-linear wave equations?

Would appreciate any hints as how to solve it.