In Walter Rudin's Complex Analysis, it states that by definition$$\|\Lambda\|=\text{sup}\{\|\Lambda x\|: x\in X, \|x\|\leq1\}$$ and then later he shows that $\|\Lambda x\|\leq \|\Lambda\|\|x\|.$ But, the only thing I know is $\|\Lambda\|\geq\|\Lambda x\|$.
How to show that indeed $\|\Lambda x\|\leq \|\Lambda\|\|x\|.$
You can prove that $$ \|\Lambda\|=\sup_{\substack{x\in X\\x\ne0}}\frac{\|\Lambda x\|}{\|x\|} $$ by noticing that $$ \left\|\frac{1}{\|x\|}x\,\right\|=1 $$